Anatomy Class: Dissecting the Checkout Page
There is this constant, crazy race for conversions and sales and the starting point is always the checkout page. There may be a lot of voices that would increase the volume just to contradict this idea as loud as possible, saying that there are other things that matter before getting to the checkout page. This may be true, but if you think about it, every success story starts with the ending (just remember Star Wars or Forrest Gump). It's true that effort and hard work should be visible in every single detail defining your website, but really, it all comes down to the checkout page. Why? Well, because this is where the magic happens. This is where swift transactions should take place in order to have conversions and sales. Now, I think we can all agree that not all magic shows are impressive. And do you know what makes the difference between pulling a rabbit out of a hat and Harry Potter? The background, the story that wraps the magic and presents it to you. That's what your ...